Marketing professionals are hired by companies to convince people into buying their products. They have a degree in which they’re taught to advertise products so you can imagine how professional they can be. Convincing and motivating people into buying products that they may or may not need is a tough job where you have to first learn everything about the product. These can include the features of the product and what features of the product might appeal to different kinds of people. However, the US automotive industry has their spell on all kinds of people of all ages no matter what. They have convinced people that the bigger engines the better. Their ad campaigns are designed in ways that portray their product as classy and stylish. They make the cars look attractive by throwing in popular actors and figures in their campaigns.
How The US Automotive Industry is Manipulating People?
They make their ad and slogans to manipulate or coax people into buying heavy engine cars and trucks even though they serve the same purpose. The entire industry works on the idea that you need to have a bigger car with bigger engines and a higher horsepower so you’re always able to go from 0-60 in six seconds. If your car is not capable of this then you’re just not good enough! The saddest part is that the US automotive industry is still ruthlessly coaxing people into buying the bigger honking engines. Even Dodge’s campaign in which the main guy ruthlessly says, “That thing got a hemi?” and does the job. Due to that ad, a lot of people were convinced that bigger cars and trucks make them look manlier, basically thinking of their manhood in terms in terms of horse power as described on 2dolphins.com.